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The changing image of Prague after 1989 in the eyes of tourists
Waldmannová, Eliška ; Halbich, Marek (advisor) ; Heřmanová, Marie (referee)
The subject of this thesis is the changing image of Prague after 1989 in the eyes of Spanish and English speaking tourists. After the "velvet revolution", the city has undergone many changes. With the liberalization of trade, restitutions of property and foreign investment, tourism infrastructure has been growing rapidly to accommodate the thousands of tourists who were flowing in to see the newly accessible city. As a result, the city and its residents have been facing many new challenges, acculturation processes and increasing globalization. The aim of this thesis is to explore the views of tourists, who visited Prague repeatedly since the beginning of the 90th to the present, on the changes of the city as well as the whole Czech society. The methodology employed included participant observation and semi-structured interviews. The research was conducted in the historical center of the city during 2010-2011 and subsequently through e-mail communication with the tourist participants. The work is complemented with quantitative statistical data describing the development of tourism in Prague. Based on the theory of the anthropology of tourism and the study of tourism, this work monitors acculturation and globalization processes leeding to the mcdonaldization of work, disneyzation and deurbanization...
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National or global: the impacts of McDonaldization on restaurants (the case of franchising restaurant Potrefená husa)
Oršulová, Lenka ; Lošťák, Michal (advisor) ; Markéta, Markéta (referee)
The Master thesis is focused on the analysis of national or global influence of the McDonaldization at specific restaurants called Potrefená Husa Hybernská. The thesis consists of a theoretical and practical part. The theoretical part deals with basic concepts related to the globalization, McDonaldization, locality, franchising and development of restaurants in the Czech Republic. The practical part includes a profile of the Potrefená Husa Hybernská. The questionnaire is based on this restaurant. The goal of the survey is how much contributes the McDonaldization of food to manifestations of globalization in the food industry and how much allows to retain certain national elements in the eating. Based on the surfy results will be in the final part presented recommendations for possible changes.
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McDonaldization of Czech Society
SALZEROVÁ, Michaela
The general framework of this work is an infliction of a present phenomenon ? McDonalization in Czech society. The theoretical part deals with McDonalization, as such, its causes, development and its consequences that can be found in our nearest surroundings. The first part of the work deals with the concepts prior to this like rationalization process, scientific management and the assembly line as Ritzer stated in his book The Mcdonaldization of Society. Furthermore I am focusing on the lifestyle and values which people have today. The paper tries to find and highlight the consequences arising from the contemporary life of mostly young people visiting McDonald´s and similar fast-food restaurants. It outlines projects seeking to change this trend and points to the risks that arise from this trend. In the next part of the work I identify the relationship of people eating in McDonald´s to the responsibility for the upbringing of children and youth, not only in healthy eating. I also present my own project that represents an ordinary devotee of this group, where I try to demonstrate the current state of society and the way of educating young people. In the conclusion of the work I point possible different lifestyles. And I also outline possible sources where you can find an inspiration for keeping and upbringing children.
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